AI Insights · Timothy · January 2022
Top Personal Finance Apps in Mexico Q4 2021 Performance Review
Explore the performance of the top 5 personal finance budgeting and planning apps in Mexico during Q4 2021, including trends in downloads, revenue, and active users.
During the fourth quarter of 2021, several personal finance budgeting and planning apps showed notable performance trends in Mexico. Here’s a closer look at the top 5 apps based on Sensor Tower data.
Tend Money saw a significant fluctuation in weekly downloads. The app started with just 73 downloads in the first week of October but peaked at 57.8K by the week of October 18. Downloads then declined, hitting a low of 622 in early December, only to slightly recover to 3.5K by the end of the quarter.
Profuturo Móvil maintained a relatively stable download trend with peaks and troughs. Downloads ranged from 5.4K to 11.9K weekly, with the highest number recorded in the week of November 22. Active users ranged between 75.3K and 85.0K, showing a consistent user engagement throughout the quarter.
Banregio experienced steady weekly downloads, starting at 2.3K and reaching up to 4.4K by the last week of December. Active users showed more variability, peaking at 65.6K in mid-December, but generally staying above 48.3K throughout Q4.
Money manager & expenses had consistent weekly revenue, hovering around $120 to $170. Downloads saw a spike in the last week of December, reaching nearly 4.0K. Active users also showed a positive trend, increasing from 14.5K to 19.0K over the quarter.
BBVA Plan. Ahorra sin darte cu maintained steady download numbers, with a notable peak of 3.1K in the last week of December. Active users fluctuated between 26.5K and 37.2K, indicating a solid user base with periodic engagement spikes.
For more detailed insights and data, visit Sensor Tower.
